● LIVE
sensei.coach
Based
Tallaght, Dublin
Backed by
NDRC · Skillnet · LEO
Lineage
UCD research, 2022
About · the team

Built by people who actually compete.

Sensei isn't a fitness app built by people who watched the sport on YouTube. It's built by a professional Muay Thai fighter and a competing grappler who felt the gap between sessions and decided to close it.

01
The team
Two people, one obsession

The fighter and the builder.

Kevin Murphy
Founder · Tech · BJJ

Kevin Murphy

ADCC European Federation medalist and IBJJF Dublin International Open competitor. Built the pipeline he needed for his own training. Every feature came from a question he had between sessions.

Mark Casserly
Advisor · ISKA K1 Pro World Champion · Muay Thai

Mark Casserly

Co-authored the UCD paper on manual boxing video analysis in 2022 — the academic lineage Sensei's pose pipeline calibrates against. 25 reference recordings (punches, kicks, knees, elbows in orthodox stance) are the motion-capture gold standard.

02
Leadership
The team behind the launch

Taking it global.

A fighter who's lived the path we're building for — Dublin, Thailand, now Australia. Connor leads marketing and global go-to-market, with a team growing behind him.

CO
Portrait to come
Head of Marketing · WMO World Champion

Connor O'Reilly

From Champion Muay Thai in Dublin to the stadiums of Thailand — now in Australia, leading Sensei across APAC and global go-to-market. Trained under Mark Casserly.

FL
Portrait to come
Social & Content · Marketing Team

Flora

Runs Sensei's social and content — the daily presence between the big moments. Bio coming soon.

03
The research
Academic lineage most products can't claim

It started as a paper.

In 2022, Mark co-authored research at University College Dublin on manual boxing video analysis — breaking down strikes frame by frame, by hand. That paper maps almost directly onto the Sensei pipeline: the same biomechanical reads, now automated and put in a fighter's pocket.

His 25 reference recordings — punches, kicks, knees, elbows in orthodox stance — are the motion-capture gold standard the analysis calibrates against.

Why it matters

Most AI fitness products start with a prompt. Sensei started with peer-reviewed research and a fighter's reference footage.

04
Receipts
Not just code · a competition record

People who feel the gap, not watch it.

ADCC Ireland
ADCC Ireland
Gold · 2025
Grappling Industries
Grappling Industries
1st place · Dublin
IBJJF Dublin Open
IBJJF Dublin Open
Podium · No-Gi

The product is shaped by people who feel the gap between sessions — not by people who watched the gap on YouTube.

Backed byNDRC · SKILLNET · LEO TALLAGHT
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Built by fighters. Made for yours.

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